The sporting strategy of Talent Hunting in Saudi Arabia is expanding its horizon of activity with unimaginable projects. With high-end events and investments in high-profile coaches and players, it does not focus only on football, but on other different sporting fields. Among these also horse sports and in particular the equestrian discipline that most profoundly characterizes the country’s tradition: endurance. For the third consecutive year the Royal Commission for AlUla and the Equestrian Federation of Saudi Arabia have chosen the sistemaeventi.it team for the organization of what is one of the richest and most important endurance events on the international scene. And so the countdown has begun for the Fursan CUP 2024, the prestigious competition scheduled from 9 to 11 February in AlUla, the pearl of Saudi Arabia and an emerging tourist destination for its natural and archaeological beauties.
The “Custodian of the Two Holy Mosques – Fursan Cup 2024” will, as always, be an endurance race of the highest level, which will stand out not only for its sporting excellence, but also for the extraordinary prize money of around 5 million euros (20 million of SAR), which will surely attract the best athletes from every corner of the world, consolidating the competition as the most important event on the international calendar. Not only. This year, in addition to the usual CEI2* category over 120 km, the Fursan CUP in AlUla will host the CEI3* for the first time over the maximum distance of 160 km, which will serve as a pre-test event for the 2026 World Championship.
The sistemaeventi.it team, made up of 40 of its best professionals – including veterinarians, technicians, route and stable staff – will move from Italy to AlUla to provide high-quality technical and logistical support and to contribute in a decisive way to the success of a competition that requires standards of excellence. At the helm of the sistemaeventi.it team is the CEO & Chairman Gianluca Laliscia, a key figure in the world of endurance for experience and leadership, decisive elements in guaranteeing the success of events of this magnitude and consolidating the team’s reputation as a point reference in the sector.
“We are particularly satisfied with our collaboration with the Royal Commission for AlUla and the Equestrian Federation of Saudi Arabia – comments Laliscia – We have established ourselves as a trusted and courageous partner in the panorama of endurance events, demonstrating ability to manage complex technical and organizational aspects . The trust reconfirmed in us by the Saudi Government is for us a great recognition of our professionalism, of the work of over 20 years and of the commitment shown by the entire team”.
After the successful editions of the Fursan Cup 2022 and 2023 and a series of other recent international events, sistemaeventi.it has maintained a constant presence in AlUla: in 2023, it was the technical-sports partner for the entire sports season of the region and has played a decisive role in the awarding, precisely to AlUla, of the prestigious World Championship “FEI Endurance World Championship 2026” by the International Equestrian Federation.
The flag of Made in Italy, represented not only by Andrea Bocelli, who will return to the stage of the Maraya Concert Hall for the sixth time on January 26th, but also by sistemaeventi.it in the international sports panorama, will rise in AlUla, remaining high at least until 2026, thanks to a partnership that underlines the important Italian contribution in excellence and in the organization of global events such as the Fursan Cup, an event awaited by athletes, enthusiasts and professionals and which combines competitions of the highest level , an extraordinary prize pool and the unparalleled beauty of AlUla.
